Who We Are

Steve Libbey

Founder — Poor Yorick

I have spent the last three decades designing software for people who cannot afford for it to be confusing. That has mostly meant healthcare systems, enterprise analytics platforms, and tools where the person using the product is under pressure, working with incomplete information, and responsible for something that matters.

Complex systems are genuinely interesting to me. Not as an abstract design challenge but in the specific sense that a clinical dashboard with competing stakeholders, regulatory constraints, and three years of accumulated feature requests is a more interesting problem than a clean consumer app. The constraint is the puzzle. I have been chasing that kind of problem long enough to know where it usually breaks.

What I bring to an engagement is pattern recognition. I have seen enough analytics products, clinical tools, and AI interfaces to recognize failure modes before they fully surface. A generalist reads the brief. I have worked in this space long enough to know which assumptions are load-bearing and which ones will cause problems six months after launch.

I work the way Poor Yorick is structured to work. I come in, look at the thing honestly, tell you what I see, and give you enough rationale to act on it without me in the room. No retainer, no managed relationship, no dependency by design.